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The Taiwan Excellence Pavilion made a dynamic debut at Taiwan Expo USA 2025 in Dallas, showcasing more than 60 innovations from 24 award-winning Taiwanese brands. Blending high-tech creativity with community engagement, the Pavilion runs through Aug. 16 at the Kay Bailey Hutchison Convention Center and is free to the public.

Sports as a Bridge for Community and Innovation

With the theme "Pitching Taiwan's Best, a Home Run for Innovation," the Pavilion drew inspiration from baseball's values of teamwork and strategy to highlight the growing partnership between Taiwan and the United States. That spirit came alive as the Texas Rangers Six Shooters cheer squad joined forces with the Texas Rangers Youth Academy to open the event. The collaboration created a family-friendly space where baseball fans could explore Taiwanese innovations while learning about the importance of youth development, health, and education. Families joined in a custom "Friendship Handshake," underscoring Taiwan Excellence's commitment to supporting young people in the local community.

Visitors were greeted by FuBear, Taiwan Excellence's beloved mascot, whose playful interactions and photo opportunities brought a lighthearted touch to the tech-focused showcase. For those eager to see Taiwan in person, a lucky draw offered the chance to win a direct round-trip flight.

Performance Art Brings Products to Life

Cultural exchange took center stage with Dallas-based Artstillery, whose performers combined music, movement, and physical theater to interpret the functions of select Taiwanese products. In a single seamless performance, they turned technology into art — from the portability of MSI's handheld PC to the intuitive controls of Jorjin's AR glasses, the sensory appeal of Vinxper's wine aerator, and the relaxation of Makalot's massage belt — bringing Taiwan's human-centered innovation to life for a Texas audience.

Interactive Innovations on the Show Floor

Across the Pavilion, interactive zones allowed guests to experience innovations firsthand. Standout products included:

• Advanced hardware: InWin's high-capacity chassis, designed to meet modern cooling and power demands.
• Sustainable materials: Eversorb® AQ's durable light stabilizer for waterborne coatings.
• Smart charging: Innergie's ultra-compact dual USB-C charger for powering multiple devices on the go.
• Industrial computing: Novakon's industrial PC technology for stable, high-performance operation in demanding manufacturing and automation environments.
• Precision navigation: Aegiverse's fiber-optic gyroscope for accurate, reliable orientation in navigation and positioning systems.
• Scalp care: MacroHI's juliArt and AROMASE series combine dermatologically tested formulas with botanical ingredients to address dandruff, oil balance, and scalp sensitivity, promoting healthier hair from the roots up.

A Future Built on Connection

"The energy on opening day reflects how much potential there is when Taiwan and Texas connect — not just in business, but in culture and education," said Brian Lee, Executive Director of the Taiwan External Trade Development Council (TAITRA).

By combining the excitement of sports, the power of performance art, and the ingenuity of world-class technology, the Taiwan Excellence Pavilion offered Dallas a unique glimpse into a future where innovation and community go hand in hand.

To attend the Taiwan Expo and experience the Taiwan Excellence Pavilion through August 16, register at https://www.taiwanexpousa.com/en. Follow Taiwan Excellence along its Dallas debut on Instagram @twexcellence_en.

About Taiwan Excellence

The Taiwan Excellence Awards were established in 1993 by Taiwan's Ministry of Economic Affairs (MOEA) to recognize and celebrate the exceptional achievements of Taiwan's most innovative products. Each year, eligible products go through a rigorous selection process that assesses their products based on four important factors: research and development, design, quality, and marketing with the key criterion of being Made in Taiwan.

The Taiwan Excellence mark has gained global recognition as a prestigious symbol of quality and design, effectively showcasing Taiwan's impressive product innovation. For more information, please visit https://www.taiwanexcellence.org/en