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Don’t miss the exclusive product launch on opening day – showcasing innovations, insights, and award-winning technologies live

On Wednesday, June 25 at 1:30 PM, the opening day of Eurobike 2025, TAITRA invites trade professionals to attend an exclusive product presentation in Hall 9.1, Room Logos/Genius at Messe Frankfurt. The event offers a concise, inspiring, and hands-on look at emerging mobility trends shaping the bicycle industry.

Adding further context, the Taiwan Bicycle Association (TBA), the Bicycling Alliance for Sustainability (BAS) and the Cycling & Health Tech Industry R&D Center (CHC) will present Taiwan’s strengths in the bicycle industry, its achievements in net-zero carbon goals, and the latest innovations in R&D—highlighting Taiwan’s growing reputation.

Discover how Taiwan’s leading innovators are setting new benchmarks in bicycle technology:

• MERIDA INDUSTRY showcases the ultra-light eONE-SIXTY SL 10K e-mountain bike with a carbon frame and Bosch motor—built for agile, high-performance riding.

• KMC, the world’s largest chain manufacturer, introduces its robust KMC e-Bike Solution, featuring patented chain technology and precision shifting performance.

• YEE JEE TECHNOLOGY unveils GA Tire Sealant, an eco-friendly tire solution made from pineapple leaf fiber.

• HYENA debuts its E-Bike Digi-Ecosystem—a connected platform offering seamless data integration and cloud services for e-bikes.

• HAOTING TECHNOLOGY presents the lifestyle-driven BIKNIKS E-BIKE, complete with a picnic basket and mobile power supply.

• SMILING ELEMENTS INTERNATIONAL delivers retro appeal with the Unimoke MK, a 60s-style steel-frame e-bike with a modular gear system and bold personality.

If you want a clear view of where the bicycle industry is headed, this is the event to mark in your calendar. Taiwan continues to be a trendsetter in the global cycling market—and at Eurobike 2025, it will once again showcase what’s next. The product launch promises hands-on innovations and strategic insights tailored for decision-makers, buyers, and media representatives alike.

To register, please send an email to Marc Otterpohl at ITMS.

Date: Wednesday, June 25, 2025
Time: 1:30 – 2:40 p.m.
Venue: Hall 9.1, Logos+Genius Conference Room, Messe Frankfurt
Press Contact: Marc Otterpohl, ITMS Marketing GmbH
Email: marc.otterpohl@itms.com
Phone: +49 (0) 6032/3459-20